For a small business, marketing is one of the most important elements. Potential customers need to see you, and be able to easily get to you for information. As you all know, Facebook is quickly becoming one of the best places on the web to spend your marketing dollars. It’s the largest internet c
Read Full StoryOn July 26th I announced an updated approach to our blogging in an article called “New Blog Format.” As of this past Thursday (August 26th) one calendar month has passed and we have seen an overall improvement in our traffic numbers when compared to prior to. Today I will discuss what we change
Read Full StoryCash is king! Doesn’t this statement ring true during these times! In the 1990’s money was just as tight....especially if you had it and then you didn’t. That was my challenge, one day we were rolling in the dough, the next it flitted away with our customers. As a business exec, the lack
Read Full StoryWe’re into our third week of prototyping our new product here at Analytica and have made some really exciting progress! The exercise of prototyping has been fascinating. To give you a little background info on the team, it’s my job to work on the product/prototype and design the packaging, logo
Read Full StoryLast week I discussed intellectual property (IP) and how some leading products such as Coca-Cola and WD-40 are not protected by the patent process, but are safeguarded as trade secrets. This week I will delve further into trade secrets by defining the term and outlining the advantages and disadvanta
Read Full StoryMarket exposure; is it all good? Do you have enough of it? Most of us will agree yes, well of course look at our happy customers. Everyone that deals with my company goes away-satisfied….when my customer purchases a product or service they leave smiling and happy. But wait…what about thos
Read Full StoryThere’s a lot of talk out there about how entrepreneurs are ‘risk takers’. This is true. We are a unique bunch who will sacrifice it all in pursuit of a better life. Our unshakable belief in our own success makes us appear arrogant and reckless to outsiders. However, in reality, successful ent
Read Full StoryWith our recent efforts to produce our first physical prototype I have taken an increased interest in patents and trademarks. In doing some research I discovered that two strong brands with proprietary recipes do not possess patents - Coke and WD-40. Coke is obviously a strong brand, and I know of W
Read Full StoryAs the leader of your fiefdom, there is no job that you think you can’t do; furthermore no one could do these jobs as well as you. How could they, you built this company, created the policies and procedures. That is your blood, sweat and tears on the floor, there is no possible way that anyone
Read Full StoryIf you’re like me, you’re an idea person. My mind is constantly cluttered with ‘brilliant’ new ideas - ideas for businesses, products, services and inventions. Most of the time I ignore them (because I just know not all of them are good ideas). Sometimes I’ll use people close to me as a
Read Full Story
For a small business, marketing is one of the most important elements. Potential customers need to see you, and be able to easily get to you for information. As you all know, Facebook is quickly becoming one of the best places on the web to spend your marketing dollars. It’s the largest internet community, and ... ...
On July 26th I announced an updated approach to our blogging in an article called “New Blog Format.” As of this past Thursday (August 26th) one calendar month has passed and we have seen an overall improvement in our traffic numbers when compared to prior to. Today I will discuss what we changed, our results, and ... ...
Cash is king! Doesn’t this statement ring true during these times! In the 1990’s money was just as tight….especially if you had it and then you didn’t. That was my challenge, one day we were rolling in the dough, the next it flitted away with our customers. As a business exec, the lack of cash ... ...
We’re into our third week of prototyping our new product here at Analytica and have made some really exciting progress! The exercise of prototyping has been fascinating. To give you a little background info on the team, it’s my job to work on the product/prototype and design the packaging, logo and website, John’s job is ... ...
Last week I discussed intellectual property (IP) and how some leading products such as Coca-Cola and WD-40 are not protected by the patent process, but are safeguarded as trade secrets. This week I will delve further into trade secrets by defining the term and outlining the advantages and disadvantages of trade secrets when compared to ... ...
Market exposure; is it all good? Do you have enough of it? Most of us will agree yes, well of course look at our happy customers. Everyone that deals with my company goes away-satisfied….when my customer purchases a product or service they leave smiling and happy. But wait…what about those employees that just had their ... ...
There’s a lot of talk out there about how entrepreneurs are ‘risk takers’. This is true. We are a unique bunch who will sacrifice it all in pursuit of a better life. Our unshakable belief in our own success makes us appear arrogant and reckless to outsiders. However, in reality, successful entrepreneurs only take on ... ...
With our recent efforts to produce our first physical prototype I have taken an increased interest in patents and trademarks. In doing some research I discovered that two strong brands with proprietary recipes do not possess patents – Coke and WD-40. Coke is obviously a strong brand, and I know of WD-40, but did you ... ...
As the leader of your fiefdom, there is no job that you think you can’t do; furthermore no one could do these jobs as well as you. How could they, you built this company, created the policies and procedures. That is your blood, sweat and tears on the floor, there is no possible way that ... ...
If you’re like me, you’re an idea person. My mind is constantly cluttered with ‘brilliant’ new ideas – ideas for businesses, products, services and inventions. Most of the time I ignore them (because I just know not all of them are good ideas). Sometimes I’ll use people close to me as a sounding board if ... ...